Of Super Bowl Ads and Women

February 1st, 2010 by Brianna

Ever since Focus on the Family announced their pro-life Super Bowl ad, there’s been arguments and discussions all over. Should it be allowed by the network? Are feminists taking the wrong approach to criticizing it? (thanks, Sarah Palin!) And so on. One of the more interesting pieces was in the Washington Post – it basically suggests that feminists be, well, warmer and fuzzier and more appealing.

Echildne wrote a good (if very angry) bit about treating the pro-choice movement as if it was some sort of for-profit corporation, and loosing sight of well, a woman’s right to choose.

I’m going to suggest a slightly different take; the problem is all in the framing.

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